Magento offers a great number of features and plenty of versatility as an open-source platform, but if you really want to give your online store a professional edge, you may need to take advantage of the services that a qualified Magento web designer can offer.
Although there are pre-made and out-of-the-box solutions available such as various themes you can use to act as the framework for your store, there’s a good chance this will simply not be enough. Here we will cover some of the main reasons why you should consider finding a professional agency to handle some of your Magento design work, if you want to give your users the best possible experience.
Get The Right Look and Feel on Your Website
The first benefit that a Magento web designer can provide is the ability to create just the right look and feel that you want for your website. This can be a huge component to your long-term success when it comes to operating an online store. If your website doesn’t look the part and have that comfortable, stylish feeling to it, it’s unlikely that you will have a decent conversion rate.
The design of your website needs to instill trust and confidence in your brand and products, assuaging the shoppers fears and easing them into the buying process as naturally as possible. This is done through expert use of design elements and attractive features like mega-menus and quality product pages. Very few temples offer this kind of professionalism that is specific to your brand and that will look and feel the way you want it to. Only a trusted web designer with experience on Magento can do this for you.
Give Your Users the Functionality They’re Looking For
It’s not just about the looks but the functionality of your website as well. It’s imperative that your website has all of the modern-day features and functions that are expected of an eCommerce website. You can’t get by on the conversions popularized ten years ago. Your customers expect more and in order for them to trust your website and not become aggravated, you have to equip your website the right way.
Not all of the out-of-the-box solutions available on the Magento platform will cover everything you need. At a certain point, you will have to hire a capable design agency that knows the ins and outs of eCommerce and can build you a more functional and usable website.
Improved Foundation For SEO
Another benefit of a custom web design project for your Magento store is that you will be able to lay the proper foundation for your SEO. In order to get found in the search engines and be prosperous as an online business, you need to appear high in the Google rankings.
Well, not every theme on Magento is suited for optimal SEO results. Most of the time, you need custom optimizations performed by a capable agency if you want that edge. Through custom web design, you can streamline your online store and ensure that it meets all of Google ranking factors as best as possible, a feat that few, if any, themes achieve properly.
Magento is a popular eCommerce platform for a reason: it can help you construct a fully functional business online. But if you want to really give your customers a rich shopping experience that competes with the bigger names in your industry, you will need a qualified agency to help you build a more complete website. The right agency for the job here is 1Digital®, which specializes in Magento builds and can help you construct a website that truly captures your brand mission and the features you need.