Entering the ecommerce arena, your first challenge can be to choose the right platform for your online store. There are over 40 ecommerce platforms available today. Each of them are desirable for their certain merits. However, Magento continues to be the most popular choice for a number of business owners as this platform is rich in features and has a host of great functionalities and an extraordinary administrative control over your online store. Here are a set of very useful Magento features that allure any Magento user to develop their website on this platform with the help of a good Magento development company.
Analytical and reporting tools
The inbuilt reporting and analytical tools forming part of Magento can help showcase the ecommerce store’s performance even on a quick glance. Magento enables monitoring the customer trends and help the owners define the strategies that can boost up their capabilities. The possibility to achieve out of the box integration with Google Analytics is yet another desirable feature of Magento.
Customer service and accounts
Megento provides a suite of customer service and account options. The customer account option enables saving unlimited number of addresses in the address book. Customers can also save items to a wish list and share it with their family and friends. It is possible for any customer to track their order status and get real time updates on delivery.
The dynamic and highly flexible catalogue management system of Magento can allow offline batch importing and exporting excellently well. You can define multiple types of products on the basis of their colors, sizes, prices and other categories. Magento also facilitates integrating the back office systems with the online store’s catalogue via webs services.
Magento’s order management system offers a full set of functions that includes the capability to view, edit and carryout the orders from the admin panel. Customers can also reorder the earlier orders found in their account while the admin are viewing the full order histories.
Interesting facilities related to shipping
Magento enables configuring the online store according to the shipping practice of the owners. It is possible to integrate with the different shipment service providers like FedEx and UPS in real time and display the career rates along with support for the rates that are respective to the specific accounts of the shoppers or the flat rates meant for any general customer.
Magento can enable out of the box integration of the ecommerce website with a number of major payment gateways. It can enable online payment options including Amazon, PayPal and others. A customer can also save the credit card information for offline payments. The other interesting payment features include accepting checks and money orders, integrating with the Google checkout and Authorize.net, accept the purchase orders and achieving additional payment extensions through Magento Connect.
All these functionalities, tools and interesting features make Magento a highly sought-after option for designing ecommerce websites.
Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 9+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Best Hire WordPress Developer & WordPress Development Company.