Creating a successful eCommerce business requires, among other things, a smart digital marketing strategy that helps push valuable organic traffic to your store. Even if your website is built with a solid foundation on a platform such as BigCommerce, you’re still going to need to pay close attention to your marketing strategy, and invest in it accordingly
This is where proper eCommerce SEO services can make a substantial difference for your online store. Professional search engine optimization has become more important than ever, as the world of eCommerce grows and new stores spring up every day. Given the high degree of competition and how saturated so many industries are, it’s imperative that you prioritize your SEO as the backbone of your marketing strategy.
While a professional approach to SEO is always recommended, there are small tweaks and changes you can make to your BigCommerce website that can make an impact, especially if you are just launching your store and are just starting to get a handle on your marketing.
The following eCommerce SEO tips will help point your online store in the right direction by improving your rankings and building your brand awareness.
● Spend extra time researching your long-tail keywords. It’s not enough to just choose a bunch of high-traffic industry keywords to include in your marketing campaign. The hallmark of any successful BigCommerce SEO strategy is targeting the right keywords that not only align with shopper intent but are also within your reach based on your current domain authority. Not every website is even capable of ranking for certain highly competitive keywords, so keep this in mind when you are formulating any kind of SEO strategy for your business. It’s also important to avoid keyword stuffing and other such tactics if ranking higher is one of your goals.
● Create value for your customers. Shoppers are looking for a lot more than just a great product when they visit your eCommerce store. They might be shopping around, looking for information, reviews, testimonials, or product specs. These days, you want to work on becoming an authority in your niche, which will help position your brand as the top resource for your potential customers. By providing a valuable experience to your shoppers, you will decrease your bounce rate and improve conversions, which are signals that Google does take into consideration. Even without any technical SEO knowledge, you can implement changes to your website that will help keep users on your site longer, which is crucial.
● Optimize your eCommerce website for speed. Even if you don’t know much about coding or the specifics when it comes to eCommerce SEO, you can certainly make a difference in the health of your website and increase the user experience if you optimize it for speed. This can be done in a variety of ways, such as making sure that the images on your website are properly compressed, or by removing unnecessary apps that could be clogging up your site with extraneous code. These may seem like small issues in the grand scheme of things, but site speed is certainly a ranking signal that Google does pay attention to. Ideally, you want your BigCommerce website to be snappy and have a professional feel to it.
● Be consistent. Google loves consistency, so work on creating an informative blog every week or at least make sure that you are updating your website regularly with valuable content for your users.
These SEO tips are enough to get you started, but if you want to really get results for your BigCommerce website, you’re going to want to contact a professional team of eCommerce SEO experts that will be able to implement all of these changes for you as a part of a more sophisticated and ongoing strategy.
1Digital® is the eCommerce marketing company you are looking for if results are what you are after. Whether you have been searching for a workable marketing solution for years or if you are just starting out, they will be able to help you push your business forward.