Being an eCommerce entrepreneur does not mean you need to be a proficient software or web developer. Actually, even being a successful online business person does not require you to be a web developer. It’s a nice skill to have, but history – and sales figures – have shown that you don’t need to be a techie to run a successful ecommerce operation.
However, that doesn’t mean you don’t need to offer a quality user experience and provide value not only with your products and services but also with the functionality of your online store. In order to do that, there is an argument that you do actually need to be a developer. That, or at the very least, you need to know when to hire one.
Take, as a very quick example, BigCommerce, which is one of the most popular and capable eCommerce platforms available today. BigCommerce is built for business; it’s very structure is oriented with organizing and selling products and services in mind. Even a novice can easily enter products, descriptions and content into a BigCommerce store. The same problem wouldn’t even have problems uploading and making basic configurations to a theme.
The issue arises when you need to provide specific, custom functionality to your customers through your online presence. It is true that there are already pre-made third-party apps that can streamline your ability to collect payments, arrange for shipping, track inventory, and more, but even a project as “straightforward” as an API integration or configuring an existing app can get hairy right quick.
Most of the time, you don’t even need to touch code, but when you do, altering so much as a single character can put a fatal flaw in a system that will wreck your UX. That’s how you know when you need to hire a BigCommerce developer, and it’s a lot easier than you probably thought it would be to know.
You don’t need to perform an in-depth cost analysis or run any reports. Ask yourself a pretty simple series of questions. Do you know what custom functionality you need to provide to your customers? If so, good. Do you know how to create that functionality?
Now, take careful note of the question above. The question is not “Do you have an idea of how to create that functionality?” It is “Do you know how to create that functionality?” If the answer is not yes, then we have reached a glorious place in the progress of this narrative.
If you do not know precisely how to create or develop the functionality you need for your BigCommerce store, even if you can envision it, then you need to hire a BigCommerce developer, and here’s why.
Even a little bit of downtime for your BigCommerce store can be terrible for your user experience and can cost you sales. A bad experience will also have lingering effects that can pester you on social media and will tarnish the reputation of your brand. Don’t risk it, get it done right the first time.
On that note, hire a team of experts like the Elite BigCommerce Partners at 1DigitalⓇ Agency, who have been creating detailed, elaborate BigCommerce customizations for years. Their development team can create something as “simple” as a brand new advanced mega menu or as complex as a completely new BigCommerce app from the ground up, that has no equivalent.
When it comes to the BigCommerce platform, the certified BigCommerce design and development team at 1DigitalⓇ Agency has seen and done a little bit of everything. Don’t leave it to some other development agency when you can put your trust in the hands of some of the most experienced website development professionals in the industry.
Visit their website, 1DigitalAgency.com, to see real client examples, read case studies, and learn more about their services – or to get in contact with them – you can reach them at 888-982-8269.