Optimizing for the search engines can be tricky enough, but when you factor in eCommerce and the competitive nature of online stores, it becomes substantially more difficult to rank on page one. When it comes to improving your store, you want to be utilizing the most up-to-date tactics and best practices in order to ensure you’re getting the kind of results you need.
If you feel a bit overwhelmed when it comes to eCommerce SEO, the following tips might be able to help you form a better campaign and get more traction in the SERPs. Keep in mind that any good SEO campaign begins with proper keyword research and an understanding of how to properly implement keywords into your content. Once you have this fundamental aspect of optimization down, you can begin branching out to more sophisticated techniques.
Focus on Benefiting Your Users
One of the key aspects of SEO as of right now is meeting the needs of your users. While you may not fully understand how this applies to SEO specifically, the fact is that Google is taking user experience metrics into consideration when ranking your website. This means everything from time spent on a certain page to conversion rate is taken into account. You want to make sure your website is optimized for the user above anything else.
This means fast-loading web pages, streamlined navigation, informative product pages, great interlinking, and high-quality graphics that all come together in a seamless brand experience that is both relatable and professional. This is the foundation of any good eCommerce website and is certainly an important part of SEO, albeit one that is somewhat difficult to pin down.
Don’t Overuse Your Keywords
Part of meeting the needs of your users involves speaking like a human instead of a robot. While you do want to make sure you are using your keywords when necessary, you want to avoid stuffing them in where they don’t belong. Such stilted speech not only turns users off and makes your website look salesy, but Google is beginning to take notice of such tactics as well, and considers it a form of spam.
Other than your H1 tag and a couple of times throughout the entirety of a page of content, you really don’t need to stuff your keyword into your content. As long as you are using plenty of contextual keywords and the content is relevant, Google and your users will be smart enough to pick up on what is being said and you will rank accordingly.
Make Sure Users Can Find Your Products
Another important aspect of eCommerce SEO is making sure your products are very accessible. This means your navigation, breadcrumbs, and general interlinking needs to be crafted with the users in mind. If you have to travel far and wide or dig for buried treasure just to find a particular product, you’re doing SEO wrong. You can’t assume that your users will always take advantage of a search bar or similar feature. Make sure your navigation is extremely usable and that your site has many easy ways to find your hottest products. This will also help Google crawl your website, which in turn translates to better rankings if your website is designed well.
If all of these techniques feel like a bit much to implement on your own, you’re not alone in that sentiment. SEO can be quite a mountain to climb on your own, which is why you need the assistance of a dedicated eCommerce digital marketing agency like 1Digital® helping your business every step of the way. Get in touch with their team and find out how they can develop and manage your SEO campaign.