While there are many benefits to implementing eCommerce SEO, conversions are perhaps at the top of the list of importance for most store owners. You can’t measure the success of a digital marketing campaign without taking conversion rate into account to some degree, so it’s important that you are making the right optimizations that encourage shoppers to actually buy your products.
Below you will find a few effective Shopify SEO techniques that may help you improve your website’s conversion rate.
Faster Load Times
While the speed of a web page isn’t specifically a ranking metric, this is one area you don’t want to ignore if you are serious about improving your Shopify store and getting more sales.
User experience is now a big part of SEO, which means that when you are optimizing your site, you need to think about the perception that your user will have and whether or not your store is offering a professional quality experience.
Slow page speeds are not going to win you any sales. Part of the reason for this is many online shoppers are browsing your website on a mobile device, and if they encounter a website that is taking too long to load, they are just going to bounce, without question. According to Google, you have less than 3 seconds to make an impression on your users, so no matter how great your Shopify website looks to you, if no one ever sees it, that’s a problem.
Make sure you are optimizing your images in order to reduce file size, and delete any unnecessary apps or integrations from your store as well. Anything that could slow down your website should be carefully reconsidered.
Another Shopify SEO technique to consider is the effectiveness of your navigation. This is another signal that’s hard to quantify, but the bottom line is that you want your navigation structure to make sense. It should be easy for users to navigate through your website to find what they are looking for. If your menus are confusing or if you give too many (or too few) options, many users will simply bounce.
Of course, content is still one of the most important ranking factors when it comes to eCommerce SEO. You should be creating informative, valuable content on your blog and throughout your online store, that utilizes the proper keywords and that also informs your audience.
Content can certainly drive sales. Your blog should be full of tips and tutorials on the products you offer, which will help your users find what they need and will also help them make a decision on what to buy. Great blogs are like organic lead magnets, helping to drive traffic and sales to your eCommerce store.
Finding a Suitable eCommerce SEO Agency
It can be somewhat of a Herculean task to try and handle all of these search engine optimization issues on your own. Whether it’s generating better content or forming an interlinking strategy, there are numerous areas of SEO that are simply difficult and time-consuming.
This is why you may need an eCommerce SEO agency that has experience when it comes to complex digital marketing campaigns for Shopify. A company like 1Digital® would be able to help you formulate a powerful strategy based on carefully researched keywords and an industry-specific approach that is custom-tailored to your business.
Improving your Shopify SEO may sound difficult, but with the help of a qualified marketing agency like 1Digital®, you will be able to improve your store and even get more conversions over time. Visit their website today to find out more about the Shopify services that they provide.