Every business owner, be it small or big, wants his products and services to reach out to his potential customers. However, one of the best ways of reaching out to customers is by spending a high amount of money on traditional television advertisements. Nevertheless, not every business in the start-up phase is able to invest in costly advertisements.
But, small business owners don’t need to worry anymore. There are other ways as well to promote small businesses. Notably, to support sales, you need to promote your business. The more people will know about your business, products, and services, the more they will buy from you.
Let’s now take a look at ways of promoting your small business without spending a lot of funds.
Optimise your Website as per SEO
What is the first thing that most people think of when they want to buy something? Well, they search the products and services online on several search engines. First, they try and collect as much information as they can. Next, they search the vendors online.
So, if your website is not appearing on search engines, you don’t exist virtually. The buyer will never get to know about your company or product. How can we fix this problem?
The easiest way to fix this problem is by hiring someone to optimise your website as per the search engines. The main reason why you need the help of an expert is that if you are not aware of the process, you might end up being penalised by Google.
Product Listing in Business Directories
Buyers also search for vendors in business directories. If you are a B2B company, you can list yourself on IndiaMart, Indian Yellow Pages, and Trade India – these are some popular business directories. For B2C customers, the best business directories are Just Dial, Get Me, and Ask Me. Through these directories, you can attract a lot of traffic on your website and mobile Apps.
Local Business Listing
With the personal search from Google, the search results are displayed as per the location of the user. For instance, if you search Dominos, it will show you results for Dominos which are near your location. So, this only means that it is mandatory for you to get your business listed on Google local.
You can easily add and manage your business location on Google Map. In addition, you can also manage your Google Plus Profile. All you have to do is go to the Google My Business and claim the listing. Notably, you can also add your office location even if you don’t have a physical shop and give information related to your business.
Social Media: A Powerful Tool
Social media is a powerful tool that can help you reach out to wider masses. You can start with creating your profiles on Facebook, LinkedIn, and Twitter. This will help you engage your customers and also get their quality feedback on your products and services.
Frequency of posts is the key here. If you post regularly on your sites, you will slowly gain popularity and traffic on social media channels. Your loyal followers will convert to customers later. You can post information related to your industry and business. You can start by monitoring the activities of social media influencers. Ideally, two posts a week on Facebook would suffice. And 3-4 tweets a day on twitter would be best.
When any tech-savvy individual is stuck, he looks for the answer for his pain points on Question Answer Forums. There are several sites online such as Quora and Yahoo Answers where you can find new customers and audience for your website. Some people even post questions on LinkedIn groups.
Now, how can you benefit from QnA sites? You can create accounts on these sites and start searching for the products and services that you offer. You can create awareness about the products and services among the users on the site. A lot of people post questions on these sites. These questions can also be related to the top companies that sell products and services the audiences want or comparison between different products.
You can start by slowly building this habit. Start answering easy questions and then move towards difficult ones. You are suggested to be sure that you must answer with the intention to help and not to sell your products or services.
Not just these, but there are other ways as well of promoting your small business. Just think out of the box and be creative in your ideas. Some of the ideas mentioned above will show results instantly while some will take time to show results. Also, if you don’t wish to spend much on marketing, the above said ideas are the best one for the promotion of your business.